Workshop: Be the Creative Director: Advertising Intensive
Overview
Have you ever wondered what it would be like to work for a company like Apple, Google, Nike, Louis
Vuitton, Hulu or Beats creating content in all the most relevant and contemporary forms of media? In
this 2 1/2 week workshop, you’ll learn about the career path of a Creative Director from industry
experts Gary Goldsmith and Z Gevorkian. Gary and Z will share examples of some of the most exciting ad
work being produced around the world today and will lead discussions about what makes this work rise
above the competition. They’ll answer your questions about what it’s like to be a Creative Director on a
day-to-day basis. And they’ll give you assignments that will let you experience the joys (and difficulties)
of coming up with great ideas, as well as teach you the skills to quickly execute those ideas as you begin
to build a portfolio. You’ll work on some projects alone and some as part of a team, and you’ll participate
in discussions about your peers’ work with the intent of helping them make it better. Because after all,
that’s one of the most important things Creative Directors do.
Upon completion of this workshop, a digital badge in “Introduction to Creative Direction” is issued by ArtCenter College of Design recognizing your course completion. Issued through the Credly Credential Network, you can display this badge with honor on your website, college applications, and portfolio.
Live classes meet Monday and Weds 5-7:30pm | Mar 22, 24, 29, 31, Apr 5, 7
Asynchronous sessions Tuesday and Thursday | Mar 23, 25, 30, Apr 1, 6
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Gary Goldsmith
Gary Goldsmith, a leader in advertising for over twenty-five years, has created memorable campaigns for many of the world’s most respected brands, including IBM, Mercedes Benz, Heineken, Sony, UPS, Coca Cola, Volkswagen, Everlast and ESPN. Gary has won awards from every major international advertising competition, including The Cannes Film Festival, where he also twice represented the United States as a judge. He was featured in the Wall Street Journal Creative Leaders Series, and his work is included in the permanent collection of The Museum of Modern Art. Gary is currently a founding partner of Underhead.com, a virtual, global creative network, and the chair of advertising at ArtCenter College of Design in Pasadena.
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Zohrab “Z” Gevorkian
Zohrab “Z” Gevorkian has had the good fortune to work with really smart and talented people from places like Chiat/Day/Tequila, SapientNitro, Razorfish, Rosetta, SapientRazorfish and now Omnicom. He’s picked up a few cool nicknames and done good work along the way. On his downtime he paints, snowboards, plays the role of a night owl, plays chess, reads a lot of books (nerd is the new black), enjoys a few games (PS gamer tag: KOoNEMKEZzzz) and spends time with his loved ones. He also teaches at ArtCenter, where his proudest moments are seeing his students graduate and start their careers.